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Client Brief
Alternative Energy System,
Unique and New to Market
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BACKGROUND
The Client has patented a new and unique technology
to provide continuous heating or cooling and hot water using temperature
differentials. This revolutionary approach, where capital
costs are little more than comparable conventional equivalents,
has technology that surpasses traditional ambient systems, and
addresses the universal demand for alternative energy sources
in an era of global warming and fossil fuel decline.
The benefits of this new technology are:
- Provides 24 hour heating or cooling at 50-70% reduction
in energy costs
- Protects the environment by reducing the need to burn fossil
fuels, and cutting carbon dioxide emissions
- Reduces the need for direct sunlight in the heating or cooling
process
- Can be designed into new installations or retro-fitted, whilst
remaining visually pleasing
- Operates effectively in all climates
Beneficial applications include:
- Buildings: residential, commercial and industrial
- Desalination: both large and small scale plants
- Horticulture: temperature, water, and sewage management
- Micro algae: production, temperature and light control
Huge opportunities now exist to licence this
technology for all types of application in countries within the
Middle East, North Africa and Turkey.
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LICENSING DETAILS
Pricing
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Product
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Price Range
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| Head licence
per country |
This will generally be based on the population and
GNP, together with an estimate of the demand. For larger countries
the amount would be in the order of £500,000, and for smaller
countries proportionately less
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Annual Royalty
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Per unit, as % of installation cost
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Consultancy, including participation in studies
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Man/day rate plus costs and design fees as a % of component supply
cost.
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Order Fulfilment Criteria
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The envisaged sequence would be:
- Application from client for consideration for licence
- Feasibility Study in UK and client country, relative to market
and application
- Heads of Agreement
- Letters of Credit
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Unique Selling Points (USP)
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Feature
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USP
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Appearance
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Crisp, colour-coated architectural finish
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Cost of construction
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Generally, no greater than traditional heating and cooling systems
that are capable of achieving similar high standards.
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Low running costs
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Does not depend on direct sunlight, nor high volumes of fossil
fuels, providing a low cost operation.
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Integrated energy collection and delivery
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Combines collection via specially designed aluminium alloy roof
or wall panels; temperature control via a unique encrypted electronic
control panel; and distribution of cooling, heating or hot water
using recommended and appropriate systems.
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Quality or Industry Standards
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Product
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Standard
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All
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The industry standards are being developed by the client alongside
the research they are conducting on the effective use of this technology.
The research is being carried out in conjunction with a number
of research and strategic partners:
- Portsmouth University
- Alliance of SAPA Ltd, TAC, WILO Salmson Pumps
- PRC Fewster
- Research partners in Denmark, France, Greece, Italy, Netherlands,
Portugal
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Product Support Requirements
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Item
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Remarks
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Marketing
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During the pre production
period the Licensor offers to set up and train the Licensees sales
and marketing department. Should it be required a survey of the existing
market place will be carried out and potential clients identified.
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Training
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The Licensor will provide
basic training within the plant vendors facility during the assembly
and commissioning on site and during the first six months or so of
operation. |
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Product Documentation
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Detailed specifications will
be provided |
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Supply Time
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The plant should be available
for full operation within six months of placing an order. |
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Order Fulfillment Criteria
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The final assembly of the production plant can be project managed
by the Licensor. The Licensee will be handed over a complete operating
plant following the successful performance tests on all products.
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| Backup
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Specialist back up is available
at short notice. |
| Stockholding & Spares |
The first two years of operating spares can be provided with the
plant. Subsequent requirements can be made available at commercial
rates
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COMPANY DETAILS
Strategic Statements
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To licence the deployment of Ambient technology and consultancy
throughout the Middle East and North Africa.
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Initial Objectives
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Sales
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Distributors
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Joint Venture
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Inward Investment
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Yes[4 ] No[ ]
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Yes[ 4 ] No[
]
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Yes[4 ?] No[
]
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Yes[ ] No[ 4
]
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Turnover
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Profit
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Distribution
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Other
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A development plan for profit and turnover for each licencee will
be agreed individually, based on market potential
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§
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The product is suitable for all countries. Examples include but
are not exclusive to:
- Bahrain for aluminium production
- Dubai as commercial centre
- Turkey for market size and influence
- Egypt for market size and capital projects
- Iran for growth economy
- Lybia for growth economy
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Export potential across the whole of the existing product range.
In addition there are many new products under consideration, particularly
in relation to water treatment in its many forms
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Company Accreditation
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The Client has the exclusive world wide rights to licence the ambient
energy system in its various applications including residential,
commercial and industrial buildings of all kinds together with agricultural,
and horticultural crop production and desalination and water treatment
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Company's Core Skills, Competencies
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The research and development of viable alternative energy sources,
applicable to all forms of structure, and agriculture, horticulture
and desalination processes.
The provision of consultancy services to ensure an efficient transfer
of that technology.
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Current & Prospective Clients
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The Client is working closely with strategic partners on a variety
of new commissions, ranging from residential accommodation for housing
associations, residential and commercial accommodation for the Ministry
of Defence, lighthouses for Trinity House and numerous other commercial
and residential proerties for architects and private clients.
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Main Competitors
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Middle East
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UK
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Elsewhere
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None
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The photvoltaic cell developed by BP is, we understand
from the client considerably more expensive.
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The ambient concept is unique
and on the basis of available evidence, no other system has the aesthetic
quality, flexibility of application or efficient performance. |
Existing Export Activity
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Middle East
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Elsewhere
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None
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Under consideration
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Target Markets
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Business To Business
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Business To Consumer
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New or existing large scale buildings, schools, hospitals, hotels,
leisure facilities, swimming pools, hydrotherapy units, factories,
warehouses, shops, offices.
For temporary/remote structures
The development or refurbishment of desalination plants.
Horticultural and agricultural production, hydroponic installations.
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None envisaged although the individual
licensee could react to the need for improved heating and cooling
for the occupiers of existing and planned dwellings |
SUMMARY
The client is providing an excellent
opportunity for involvement in an effective and versatile energy source
that has many advantages over other forms of energy. This hugh opportunity
is supported by the following statements:
- It is socially and politically important to save the world’s
limited fossil fuel resources, and to reduce damage to the environment
and the ozone layer.
- There are important business reasons for oil producers to preserve
limited oil resources.
- There are economic reasons for all energy consumers to reduce
costs for heating, cooling and hot water.
- There is an overwhelming need for low cost alternative energy.
- Alternative energy systems so far have depended on sunshine,
wind, waves etc, and are therefore limited in application.
- Ambient energy systems draw their energy from the outside air,
which is free of charge, universal, eternal and infinite.
- Manufacture and installation of the finished product requires
aluminium panels, a heat pump, and a cooling or heat distribution
system, all of which are relatively simple to produce and install.
- The savings on running costs rapidly recover capital costs and
continue to yield savings over the long term, making a powerful
business case.
Head Licences will permit the assembly and installation of the
technology, on a regional basis initially, with the future possibility
of building a deeper business infrastructure through sub-licences
being available to individual contractors.
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